From Gaming Platforms to AI Innovation
Product leader and serial entrepreneur. 3 companies founded, led teams at Overwolf, shipped products reaching millions of users.
The Journey: From 0 to 1, Repeatedly
My journey started in the trenches of product management and entrepreneurship, building platforms from the ground up. I've founded three companies, led international product teams, and shipped products that reached millions of users.
At Overwolf, I led Intel Play Pass—a loyalty program that generated 7.3 million hours of gameplay in just 2 months, with 55%+ second-week retention across 1,200+ games. I also built Wolftrainer, a video review platform used by 20 professional League of Legends teams.
At Reimage, I established and managed an internal ad network, recruiting and training a team that scaled from $0 to $250K+ monthly revenue.
As founder of GoWonderia, I built a €100K Montessori brand from scratch—designing, manufacturing, and scaling a physical product business across Spain and the UK. The brand achieved Amazon's Choice status and became a top 10 product in its niche, creating a complete ecosystem of product, content, and community.
Before that, with Playgrounds.gg, I built a streamer platform that brought30+ streamers to active daily usage, participating in Fusion LA and8200 EISP startup accelerators.
But here's what I learned: the best products aren't just well-built—they solve real problems with measurable impact. Whether it's achieving 55% retention or growing revenue from zero, I focus on what actually moves the needle.
Today, I help established SMBs apply those same principles to AI implementation and automation. Not the hype—the practical systems that save time, increase revenue, and scale sustainably.
Professional Journey
12+ years building products, leading teams, and driving measurable results
GoWonderia.com
Built a €100K Montessori brand in under a year — helping parents create meaningful moments with their children
- ✓Led end-to-end: ideation, validation, manufacturing, go-to-market, and online presence
- ✓Scaled physical product brand across Spain and the UK
- ✓Built complete Montessori ecosystem: product, content, and community
- ✓Chosen as Amazon's Choice and featured as a top 10 product in its niche
Overwolf
Led two major product initiatives for gaming platform
- ✓Intel Play Pass: Created loyalty program generating 7.3M hours played in 2 months
- ✓Achieved 3.5 daily play sessions with 55%+ second week retention
- ✓Wolftrainer: Built video review tools used by 20 pro LoL teams weekly
- ✓Managed business unit: 2 devs, QA, Design, Account manager
Wajam (Canada)
Developing new PC antivirus product
- ✓Market research, competitor analysis, pricing strategy
- ✓Complete UX envision and product flow design
- ✓Coordinated international team (France, Canada, Israel)
Reimage
Established & managed internal ad-network
- ✓Grew from $0 to $250K+ monthly revenue
- ✓Recruited and trained 2 account managers
- ✓Managed global campaigns with positive ROI
GindiShop.co.il
E-commerce business connecting Asian vendors to Israeli market
- ✓Initiated relations with Asia-based vendors
- ✓Adapted inventory to Israeli market
- ✓Developed committed vendor relationships
Skills & Expertise
Product & Strategy
Technical & Tools
Industries
Accelerators & Programs
Fusion LA
8200 EISPWhy AI & Automation?
After years of building products in competitive, fast-moving markets, I saw a pattern: the businesses that win are the ones that automate the repeatable and focus human energy on what truly matters.
Now I help SMBs apply those lessons to AI and automation. The same principles that grew a network from $0 to $250K/month or achieved 55% week-2 retention can transform how you handle leads, content, and operations.
It's not about the technology—it's about solving real problems with measurable results.
How I Work
Listen First, Solution Second
I start every engagement by deeply understanding your business, your team, and your goals. The best solutions come from asking the right questions, not having all the answers upfront.
Measure What Matters
Every implementation should have clear success metrics. Whether it's time saved, revenue generated, or customer satisfaction improved—we track what matters to your business.
No Cookie-Cutter Approaches
Your business is unique, and your solution should be too. I don't believe in pre-packaged services because I've never met two businesses with identical needs.
Build for the Long Term
Quick wins are great, but sustainable growth is better. I focus on solutions that scale with your business and empower your team for long-term success.
Let's Start a Conversation
I've spent 12 years building products from 0 to 1—founding companies, leading teams, and shipping platforms that reached millions. Let's talk about how to apply those principles to your business.